Feature story ideas are a powerful tool that can help promote products, services, and companies in a creative way. In this article, we will provide tips and tricks for generating feature story ideas. Also we will also explore platforms and tools to help you find the perfect angle.

What are feature story ideas and why are they important?

Feature stories are complete articles that explore a topic from many angles, often focusing on human experiences.
Marketers can maximize AI tools to help them generate feature story idea. One example is as analysing consumer behaviour. This can help them figure out their audience’s interests. That will lead them to create engaging feature story ideas.
For example, featuring real-life experiences of customers who have used products or services. This is an effective way to promote brands. Additionally, it will also provide value to readers.
With creative storytelling, marketers can generate feature story that relates to their audiences.

Definition of feature story ideas

A good feature story has certain characteristics that set it apart from news stories. It focuses on the human experience, going deeper into personal stories and emotions. A great way to create a connection with readers.
There are many types of feature stories. A few of those are profile pieces, investigative reports, and human interest stories. By exploring various points of view, writers can find unique ways to tell feature stories.

Feature stories focuses on human experience and stories. Creating a connection with readers through excellent storytelling.

Benefits of feature story ideas

A great feature story has the power to captivate your audience and keep them engaged. Emotions play a crucial role that not only informs but also inspires and entertains.
Through storytelling, you can increase recognition by showcasing your unique values and offerings. Feature story provide an opportunity to highlight company culture or show the employee,
Using feature stories as part of your marketing strategy is a great way to connect with your target audience. Also, it builds long-lasting relationships based on shared interests and values.

Tips for generating feature story ideas

To generate feature story ideas, it is important to identify your target audience and their interests.

1. Identify your target audience

Identifying your target audience is crucial when generating feature story ideas. Some things to consider when creating content that suits your target audience are:

  • Truly understand who you want to reach with your content, and tailor your angle accordingly.
  • Consider what topics will interest them and what types of stories they are most likely to engage with.

Overall, by focusing on your target audience, you can create a compelling feature that resonates with them and drives engagement.

2. Brainstorm with your team

When looking for feature story ideas, there’s no better resource than your own team. Brainstorming sessions can spark creativity and help generate unique angles. Here are some tips for effective brainstorming:

  • Encourage everyone to contribute their ideas
  • Create a non-judgmental atmosphere where all suggestions are welcome
  • Use prompts or exercises to get the creative juices flowing

Another way to approach brainstorming is through mind mapping, which involves visually organizing ideas and connecting related concepts. By working with your team, you’re sure to come up with feature story ideas that relate to your target audience.

3. Look for unique angles and perspectives

When it comes to generating feature story ideas, looking for unique angles and perspectives can help your content stand out from the crowd. Here are some tips to help you find those angles:

  • Explore niche topics within your industry
  • Interview experts or influencers in related fields
  • Use personal anecdotes to add depth and emotion

By finding fresh ways to approach familiar subject matter, you can create feature stories that engage readers and keep them coming back for more.

4. Use data and research to support your story

Using data and research can add credibility to your feature story and strengthen its impact on your target audience. Here are some tips for incorporating data into your storytelling:

  • Identify reliable sources of information that support the message you want to convey.
  • Use statistics, surveys, or case studies as evidence to back up your claims.
  • Visualize data in graphs or charts to make it easier for readers to understand.

When done correctly, using data can help elevate the quality of a feature story and engage readers on a deeper level.

5. Keep up with current events and trends

Staying current with the latest events and trends is an essential part of generating feature story ideas. By keeping up-to-date, you can identify newsworthy stories that will captivate your audience.

Here are some tips for staying on top of current events and trends:

  • Follow industry publications, blogs, and social media accounts
  • Use RSS feeds to gather relevant news articles in one place
  • Attend conferences or webinars related to your industry
  • Monitor trending topics on search engines and social media platforms

By staying informed about the latest developments in your industry, you’ll be able to spot opportunities for unique angles and perspectives that will make your feature stories stand out from others.

6. Use AI tools to find inspiration

AI tools can be a game-changer for generating feature story ideas. By analyzing data and trends, these tools can provide inspiration and help identify unique angles that resonate with your audience.

Examples of feature story ideas

Here are some basic tips to help you come up with many feature story ideas (either we are talking about magazine article ideas, newspaper article ideas, or anything in between).

1. Profile of a successful entrepreneur

Successful entrepreneurs possess several key traits that enable them to thrive in business. They are often risk-takers who have a clear vision and the ability to plan strategically. Additionally, successful entrepreneurs are excellent communicators who can sell their company’s products or services effectively.

2. Behind-the-scenes look at a company’s innovative process

Innovation is at the heart of every successful company, and getting a behind-the-scenes look at their process can be fascinating.

From brainstorming sessions to prototyping and testing, each step is crucial in bringing a new product or service to life. Companies that are willing to share this journey with their audience often gain trust and loyalty from customers who appreciate transparency.

3. Investigative piece on a controversial issue

A well-executed investigative piece on a controversial issue can be a powerful tool for shedding light on important societal issues and driving change. The key to success is finding an angle that is unique, thought-provoking, and in line with your audience’s interests. Some potential topics to explore include the ethics of big tech companies, systemic racism in law enforcement, or the impact of climate change on impoverished communities.

Platforms and tools for finding feature story ideas

To find feature story ideas, social media platforms and news outlets are great sources to keep up with trending topics. For example, Google Trends can provide insight into what people are searching for. And for even more advanced assistance, AI-powered tools such as Contently and Acrolinx can suggest potential angles and help optimize content for better engagement.

1. Social media platforms

Social media platforms are a goldmine for feature story ideas. By monitoring trending hashtags and conversations, you can identify what topics and themes are resonating with your target audience. Additionally, social media is a great source for user-generated content that can be used to inspire unique angles on stories.

2. News outlets and publications

To get feature story ideas, news outlets and publications can be great sources of inspiration. By keeping an eye on trending topics and stories in your industry by following top publications, blogs, and journals. You can also pitch your own unique angle or perspective to these outlets for potential coverage.

3. Google Trends and Alerts

One of the most effective ways to stay up-to-date with current events and popular topics is by utilizing Google Trends and Alerts. By monitoring trending searches on Google, you can identify potential feature story ideas that are relevant to your target audience. Additionally, setting up alerts for specific keywords can help you stay informed about breaking news or emerging trends in your industry.

4. AI-powered tools like Contently and Acrolinx

AI-powered tools like Contently and Acrolinx are excellent resources for generating feature story ideas that resonate with your audience.

Contently uses AI to analyze data, identify patterns, and suggest topics based on audience interests. Acrolinx, on the other hand, helps you optimize your content by measuring its effectiveness and providing insights into how it can be improved.

What can you take from this?

In conclusion, generating feature story ideas doesn’t have to be a daunting task. By utilizing the right platforms and tools, you can stay up-to-date with current events, analyze your target audience, and tap into emerging trends to create compelling stories that capture their attention.

Hopefully, by now, inspiration has already struck, and a couple of big feature story ideas are already in the works. But what about putting it into action, both in print and online?

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