Are you a publisher still printing your publications? What is wrong with you? Publishing is a competitive market and you need to stay relevant! Everyone is adding digital publishing to improve their brand awareness and so should you!

This is a guest post from Brian Yu and Wee Mae two young and bright students from the University of Adelaide.

Gain A Competitive Advantage

To gain a competitive advantage and boost your brand awareness you will need to keep up with the 21st century!

Businesses gain a competitive advantage when they go digital. By having an app for your business, it allows you to get listed in App stores at the same time have apps with push notifications that will be able to increase your customer engagement. Thus, your brand’s popularity, market share, and the number of online audiences will increase.

Having an app or a website can work towards your advantage in boosting your brand awareness because you then will have the ability to share your business on many social media platforms such as Twitter, Facebook, and LinkedIn. Many businesses keep up with their industry’s competitors by going online, therefore you should not be the last one to get an app!

Display Your Brand on the World Stage

You will be able to display your brand on the world stage when your business goes digital. By distributing your business online which is a far cheaper and easier method as compared to print, you are able to reach a wider range of audiences at the same time improve your brand awareness. Your business will be accessible by everyone around the world when you are listed on App stores such as Apple App Store, Google Play Store, Amazon App Store, and Own Web App. Many more people will be aware of your brand as it circulates worldwide. Furthermore, distributing your brand online is definitely a cost-effective method to promote your brand worldwide.

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Eco-friendly Brand Awareness

Promoting your business using environmentally friendly methods can set you apart from your competitors and attract new customers who want to buy products and services from environmentally friendly businesses. Being environmentally friendly is also a cost-effective method to keep your business running.

Everyone in this modern era is turning towards businesses that have a social conscience in their industries. For example, print companies having an eco-friendly image when they eliminate the practice of cutting down trees when transitioning into a digital business. With an online presence, your business will become more sustainable. Furthermore. having a good business reputation will definitely affect a company’s brand as it determines the success or failure of a company.

A reputable business will naturally attract people to it. Having an eco-friendly image will show customers that your brand is more marketable and thus further boost brand awareness.

Increased Potential Earnings

Customers have higher expectations towards businesses in this modern day. If a publishing company stays stagnant in its business strategy, its print sales might decline.

By going digital, companies will be able to attract a large customer market online, thus this newly gained market will definitely provide higher earnings. In the long run, going digital for publishing companies will be cost-effective as it helps saves on printing costs.

Let’s enjoy these brand awareness benefits by moving to digital publishing!

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