Well, no one can describe properly this age-old question in content marketing era. When you want to create magazine content regularly, quality vs quantity is the oldest battle that has been making people confuse or clueless whenever they are trying to balance between them. In this article, we are planning to highlight some ideas that can help you solve this balancing problem.
Quality and quantity content both depend on many aspects including your business requirements, target audience, the importance of the topic etc. If you believe that customers prefer only high-quality content then you need to do more research. Readers or customers always want informative and easily understandable content that can give them knowledge about the particular topic.
Before investing in the content, you need to understand the difference between high-quality and awful content. And in this article, we are going to highlight some points which can give you an idea about the different types of content. Let’s check:
Quality Content: Quality content is well researched and informative article. It can deliver a superior experience to the readers. Quality content doesn’t need a huge investment. Anyone can create attractive and valuable content if they have enough knowledge about the topic.
Also, it plays a pivotal role in SEO ranking. To attract the attention of the readers you can use distinctive images and font style that can make your different identity in this competitive market.
Awful Content: Well, it means poor content or you can say donkey content. That means lacking original ideas, terrible sentence construction, butchered grammar, and misspellings. This type of content is extremely painful to read or understand.
Why Content Marketing is Incomprehensible Without Great Content?
Actually, content marketing is pointless if you can not commit to generating good content. In reality, good content is not enough for you. Your content should be great. Because great content can rule the internet easily.
- Why great content is necessary?
As we all aware the fact that one good content can engage your customers for a long time. If your content is interesting and informative then readers will never leave your page so quickly. Let’s check more points to understand the need for quality content:
- It creates brand awareness
- Transform audience perspective about the brand
- Content can build a positive impact on your customers
- Content insist readers purchase your product
- It can increase traffic that boosts your site rank in Ahrefs
Find the difference between quality and budget content that can help your business
Every company is different, similarly, when they want to create magazine content and newspaper content they are following different ways but their intention should be the same. Firstly they should figure out an effective way to drag the attention of its customers. It helps the company understand the preferences of its customers and keeping it in mind they can balance the most debating thing in the content marketing era.
Don’t follow blindly the silly rules like “you have to publish a blog every day” or “ more than 1500 Words count make a good impact” or “ Plagiarism free article is the best article” – those rules are not applicable for all companies maybe you want something else or extra.
Before investing, you should be very clear about what type of content is suitable for your business? e.g want to create magazine content, guest post, press release etc. This process can help you identify your beneficial arena.
If you think investing is the best solution to get quality content then do more market research to understand the puzzle. If you want to appoint some freelancers to get blockbuster content it sounds great but before assigning them any topic, you have to analyze all aspects of the topic in a proper manner.
Before investing huge amounts you should keep in your mind some points:
- What type of content do you want?
- Will it impress my audience?
- Is quantity content effective for my brand?
- Does it help me to achieve my business goal?
- Will it hamper my content budget?
- What do I want from this article?
How you can create magazine content on a regular basis without sacrificing quality?
Definitely, the balance will depend on companies business priorities. If you follow some guidelines then you can manage to publish quality content on a regular basis. Take a deep dive to get some ideas to consider while finding balance in content marketing era.
Quality doesn’t mean the endless twist of design and copy. You need to give enough time to generate an in-depth style guide that can help your brand. Once all your team members will be on the same page, surely, they can create content in a minimal timeframe, without worrying about the review processes.
Quality doesn’t require to recreate the wheel. Sometimes it’s normal to reuse headlines, update blog post, and images to maintain the flow. In fact, it can help a customer or a reader find constancy throughout the interactions process with your brand.
Before you start searching the topic, make sure your topic connect your readers. A customer wants a relevant content that helps them get an idea from the article. Always try to create content that can deliver a meaningful conclusion.
Maintain communication with your customers through social sites. Give them answer or ask questions that can engage your customers with you. Social sites like Facebook, Twitter, Instagram are the platforms where you can share your upcoming events, offers, or other information.
Use automation tools
If you want to increase your business growth then it’s the right time to invest in different digital automation tools. Text message and email can be an easy way to reach your customers in a short span of time.
Ultimately, balance is an important factor for all the companies. It can help you maintain budget and give you an idea about your prime concern. The truth is quality content is your requirement and company budget depends on your strategy. Now it’s up to you how you fulfill your requirements without hampering your strategy
This is a guest post written by Ritesh Patil.
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application. He works in a leading mobile app development company with skilled iOS & Android app developers that have developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.