Who We Are
MagLoft is a team of young digital natives with a mission to help publishers spend less time and energy on digital publishing activities, and get higher returns for their efforts. We are a culturally diverse team with our founders from Denmark, England, and Austria and our team from Indonesia and the Philippines.
A brief history of MagLoft
MagLoft's story began in 2013, when co-founders Nick and Toby crossed paths while managing a startup community in Bali, Indonesia. Together, they set out to create a solution for indie publishers that would eventually evolve into the innovative digital publishing platform we know today as MagLoft.
The first version of MagLoft was launched in January 2014, initially supporting iOS apps exclusively. As our platform continued to gain traction, we incorporated in Singapore in 2015 and expanded our offering to include Android apps and the TypeLoft visual drag-and-drop editor. MagLoft quickly gained a reputation as one of the best mobile app publishing solutions, praised for our feature-rich product offerings and competitive pricing.
In 2017, we began attracting larger enterprises seeking more customized options. Clients like Yahoo Singapore, Prudential Hong Kong, and Amway International sought our expertise, leading us to fund our business growth through custom development projects.
After serving 500 clients and launching 1,000 mobile apps, we shifted our focus to developing our Universal Web App in 2020. The Universal App would replace our initial web app and offer numerous additional benefits, including improved SEO content and lightning-fast loading times.
Late in 2022, we made the strategic decision to pivot our business from a SaaS model to a Tech Studio. After almost a decade of working with clients of all types and sizes, we recognized our strength and passion lay in custom and bespoke solutions where we could be truly solving. We also learned that publishers operate differently and have distinct requirements, which made it challenging to deliver one-size-fits-all solutions as a SaaS company.
Today, we are proud to offer clients tailor-made solutions that meet their unique needs and deliver consistent, impactful results.
We are the Magloftians
We’re a passionate team of designers and developers combined with Sales and Marketing experts. We are ALL passionate technology entrepreneurs.
Nick Martin
Founder & CEO
I love to speak with clients and prospects and share how MagLoft can help them achieve more. I’m also in charge of strategy, HR, legal, finances, and making sure the team has everything they need. I’m your classic “jack of all trades” entrepreneur.
Tobias Strebitzer
Founder & CTO
I wrote my first ERP (Enterprise Resource Planning) Software at the age of 6 years in Basic, keeping track of allowances that my family members owed me. Back then, I discovered the strong synergy between business and software engineering. Continuously improving and expanding my knowledge in both fields made me speak 15 programming languages fluently.
Dan Malone
COO
As COO, I co-create the strategy and direction for MagLoft with Nick and Toby - then it’s my job to Make It Happen. From making sales to implementing business process' to help us work better together, I am focused on delivering customer value to grow MagLoft while making it a great place to work for our awesome team.
Sisi Florensia
Product Manager
I design Universal App's product features & requirements; and run tests throughout design, development, and deployment.
In Magloft, my role is to bridge and be the universal interpreter between business, development, and customers' voices.
Interests Outside MagLoft
👩🎤 I'm a geek when it comes to creative works, from sewing, writing, and painting; to creating podcasts and videos contents.
🎾 Sometimes, I sing, play tennis & video games, watch sports and learn languages for fun.
🤟 I speak 5 human languages and know a shy 3 programming languages.
Febby Rachmat
Full Stack Developer
Fullstack Developer at MagLoft - With 7+ years experience of developing Mobile Applications (Native & Cross Platform), working on all development processes (analyst, design, implementation & test) & project management, contribute in the Backend (APIs) & Frontend development, also helping clients with their custom development requests.
Julieca
Senior Developer
Developer for MagLoft’s Universal App & TypeLoft.
Interests Outside MagLoft
🏄♀️ I love staying active and doing lightweight sports like badminton 🏸, yoga 🧘♀️ and modern dance 💃
Natasha Dewi
Product Marketer
I prepare content related to MagLoft’s product, making sure that you are well-informed about the cool stuff we create for you. P.S: I am the voice behind MagLoft’s Universal App How To Youtube Videos.
Interests Outside MagLoft
I have a big love for crocheting. Creating and trying various patterns of crochet outfits is another great way for me to relax and unwind after a hard day of work 😃
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