Team Photo

Who We Are

MagLoft is a team of young digital natives with a mission to help publishers spend less time and energy on digital publishing activities, and get higher returns for their efforts. We are a culturally diverse team with our founders from Denmark, England, and Austria and our team from Indonesia and the Philippines.

A brief history of MagLoft

MagLoft History - Timeline

It all started when Nick wanted to create his digital magazine and had no idea how.

The overpriced and technically challenging options available motivated Nick to work on a better, more accessible, cheaper solution for publishers to build their own remarkable digital publications. A few months later, Nick met Tobias, a guest entrepreneur at Livit Spaces, which Nick co-manages in Bali, Indonesia. They immediately clicked, and Tobias saw great potential in the MagLoft project.

They became partners and officially launched TypeLoft, the drag-and-drop responsive editor, in January 2014. Since then, MagLoft has helped over 300 clients launch over 500 mobile iOS and Android apps.

Since 2020, MagLoft has leveraged Progressive Web App technology in our latest all-in-one Digital Publishing solution: Universal App.

We are the Magloftians

We’re a passionate team of designers and developers combined with Sales and Marketing experts. We are ALL passionate technology entrepreneurs.

Magloft Team -92-min

Nick Martin

Founder & CEO

I love to speak with clients and prospects and share how MagLoft can help them achieve more. I’m also in charge of strategy, HR, legal, finances, and making sure the team has everything they need. I’m your classic “jack of all trades” entrepreneur.

LinkedIn | Medium

Nick Martin - CrossFit

Interests Outside MagLoft

⛳️ Golf is my big passion, meditation and rejuvenation.

🏋️ CrossFit is my adrenaline, motivation and wellness builder.

Magloft Team -102-min

Tobias Strebitzer

Founder & CTO

I wrote my first ERP (Enterprise Resource Planning) Software at the age of 6 years in Basic, keeping track of allowances that my family members owed me. Back then, I discovered the strong synergy between business and software engineering. Continuously improving and expanding my knowledge in both fields made me speak 15 programming languages fluently.

LinkedIn | Medium | Github

Tobias Strebitzer - Playing Guitar

Interests Outside MagLoft

Besides pursuing challenging business opportunities, I regularly teach classes at the university about web design and usability.

Magloft Team -91-min

Dan Malone


As COO, I co-create the strategy and direction for MagLoft with Nick and Toby - then it’s my job to Make It Happen. From making sales to implementing business process' to help us work better together, I am focused on delivering customer value to grow MagLoft while making it a great place to work for our awesome team.

LinkedIn | Medium

Dan Malone - Diving

Interests Outside MagLoft

🌎 Travel & Adventure (33 Countries and counting)

⚽️ Futsal (that's 5aside for Europeans)

🚴🏻 Road cycling (aiming to cycle the full 470km of Bali island in 2022, but probably not in one day)

Magloft Team -94-min

Sisi Florensia

Product Manager

I design Universal App's product features & requirements; and run tests throughout design, development, and deployment.

In Magloft, my role is to bridge and be the universal interpreter between business, development, and customers' voices.

LinkedIn | Medium

Sisi Florensia - Backpacking

Interests Outside MagLoft

👩‍🎤 I'm a geek when it comes to creative works, from sewing, writing, and painting; to creating podcasts and videos contents.

🎾 Sometimes, I sing, play tennis & video games, watch sports and learn languages for fun.

🤟 I speak 5 human languages and know a shy 3 programming languages.

Magloft Team -80-min

Davinci Solidarios


I take care of the company’s designs assets and work on clients' conversion requirements using our very own Typeloft 2 software.

LinkedIn | Behance

Davinci Solidario - with his baby

Interests Outside MagLoft

Playing guitar 🎸 and video games 🎮.

Magloft Team -84-min

Firza Rahmaputri

Customer Success Manager

Your main point of contact at MagLoft – I make sure you get the best experience from MagLoft.

LinkedIn | Medium

Firza Rahmaputri - Yarn

Interests Outside MagLoft

Lover of music 🎶, cats 🐈, yarn 🧶, and the smell of fresh home cooking 👩‍🍳.

📚 Has read 98% of Agatha Christies' published books.

Magloft Team -95-min

Febby Rachmat

Full Stack Developer

Fullstack Developer at MagLoft - With 7+ years experience of developing Mobile Applications (Native & Cross Platform), working on all development processes (analyst, design, implementation & test) & project management, contribute in the Backend (APIs) & Frontend development, also helping clients with their custom development requests.

LinkedIn | Github

Febby Rachmat - chill

Interests Outside MagLoft

👨‍👩‍👧‍👦 Spend time with my family 🎮 Playing computer games 🎶 Listening to music 🐈 Playing with pets

Magloft Team -79-min


Senior Developer

Developer for MagLoft’s Universal App & TypeLoft.


Interests Outside MagLoft

🏄‍♀️ I love staying active and doing lightweight sports like badminton 🏸, yoga 🧘‍♀️ and modern dance 💃

Magloft Team -83-min

Rafael Kawatu

Customer Happiness Champion

I started as a Customer Happiness Champion and have been doing various things along the way, from helping customers with their questions, running the app drone locally to build an app binary, to assisting with all of the small stuff of running a startup.



Interests Outside MagLoft

I love to 📚 reread and rewatch 🍿 Harry Potter books and movies countless times. And just like that, they also become my mood booster 🪄.

Magloft Team -76-min

Natasha Kumala Dewi

Product Marketer

I prepare content related to MagLoft’s product, making sure that you are well-informed about the cool stuff we create for you. P.S: I am the voice behind MagLoft’s Universal App How To Youtube Videos.

LinkedIn | Medium

Natasha Kumala - Wearing her crocheted clothes & bag

Interests Outside MagLoft

🧶 CROCHETING is in my blood.

Magloft Team -88-min

Celina Irwandy

Sales and Marketing Assistant

I help Magloft get more attention by communicating through email and as a supporter of the growth of two essential and inter-connected departments at MagLoft: Marketing and Sales.

Interests Outside Magloft

Cat’s Mama that loves to cook, read, sing, and travel or just simply binge-watching my favorite Korean Drama shows. Keep my mind quiet by meditating and journaling. I speak three languages and plan to learn more.

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